2025 was a year that felt noticeably different. After a period of uncertainty, electric mobility regained momentum – not abruptly, but sustainably. Conversations with installers, partners and customers made one thing clear: growth has returned. At the same time, expectations of solutions increased – solutions that not only work technically, but also reduce complexity, are economically viable and prove themselves in everyday use.
For reev, 2025 was therefore about much more than new products or markets. It was a year in which we laid important foundations – for intelligent energy and charging management, for stable partnerships and for an energy transition driven by the people who implement it every day.
Before diving into this story, let’s take a look at some of the figures that shaped our year.
These figures represent growth. The real story begins where they were created.
Following the abrupt end of purchase incentives in 2023 and a subdued phase in 2024, 2025 marked a clear shift in sentiment. Around 600,000 new battery-electric vehicles, market shares between 18 and 22 per cent and particularly strong autumn months showed that electric mobility is back on track – according to new registration statistics from the German Federal Motor Transport Authority (KBA) and industry analyses for 2025. Discounts, new leasing models and a broader range of vehicles helped stabilise demand.
At the same time, political and regulatory impulses created new framework conditions. Funding programmes, tax incentives and clear requirements for the expansion of charging infrastructure – for example through AFIR or the German Building Electromobility Act – increased pressure to roll out charging infrastructure faster and more comprehensively. Awareness also grew that the focus is not solely on more charging points, but on their efficient, economical and reliable operation.
This is exactly where it became clear what 2025 truly required: intelligent energy and charging management solutions that grow alongside the market.
As the market picked up pace again, one central question guided our work throughout the year: how can we support installers, operators and project owners in translating this momentum into functioning infrastructure? The answer shaped our activities in 2025.
One important step was the joint operator solution developed with Sonepar. It addresses a challenge that has accompanied many projects for a long time: the transition from installation to operation. With clear processes, transparency and an integrated software solution, charging infrastructure is not only installed, but sustainably operated. For installation companies, this means greater security when handing over projects; for operators, more control in day-to-day operations.
Building on this, another milestone followed later in the year: the “Ready to charge” product line, developed together with Sonepar and MENNEKES. The aim was to think about charging infrastructure as project-ready from the very beginning – with preconfigured components, clear workflows and seamless interaction between hardware and the reev Platform. The result: solutions that reduce planning effort, speed up installations and enable true scalability, particularly for recurring projects.
As infrastructure grows, so do expectations of availability. This is why we introduced Smart Recovery in 2025 – an AI-based feature that detects faults, responds automatically and brings charging stations back online independently. For operators, this means fewer manual interventions and reduced downtime; for installation companies, a significant reduction in service workload.
Smart Recovery is a strong example of how we use technology: not as an end in itself, but as a tool that makes operations simpler and more reliable. The strong market adoption clearly shows how great the demand for automated, intelligent operational features has become.
With the introduction of reev Business and Enterprise licences, we took another important step in 2025 to offer professional operators greater control, flexibility and future-proofing. The new licences provide the foundation for scalable and efficient management of the reev Platform – particularly for charging parks with increasing complexity and growing demands.
Business and Enterprise customers benefit from extended functionalities, clear structures and powerful administration tools that significantly simplify the operation of larger infrastructures. This directly addresses the needs of companies, fleet operators and organisations for whom charging infrastructure has long since become business-critical.
The new licences reflect our ambition to continuously evolve the reev Platform – from individual installations to professional, multi-site charging infrastructure projects.
One of the key milestones of 2025 was the launch of the reev Electricity Tariff for e-mobility. For the first time, we consistently combined energy supply, energy management and charging infrastructure. This opens up new opportunities for operators to manage charging processes economically and, in the future, make optimal use of dynamic tariffs.
The Electricity Tariff is not an isolated product, but a strategic building block. It lays the foundation for cost-efficient, grid-supportive charging – especially in fleets, commercial properties and residential buildings. This brings us closer to an energy system that flexibly responds to prices, grid utilisation and generation.
Learn more about the reev Electricity Tariff
2025 was also a decisive year for reev’s international development. With our market entry into France, we took an important strategic step in establishing our energy and charging management solutions beyond Germany. Like Germany, the French market faces the challenge of expanding charging infrastructure faster while ensuring it remains economical, scalable and grid-friendly.
In the first months after entering the market, we successfully implemented several customer projects in residential and commercial properties and gained new installation partners. It became clear that requirements for software, operations and processes are comparable across borders – while each market still requires local expertise, strong partnerships and a deep understanding of regulatory conditions.
The successful start in France confirms our approach and forms the basis for reev’s continued European expansion.
Alongside our growth, we made targeted investments in expanding our security and compliance structures in 2025. Certification according to ISO/IEC 27001:2022 confirms that reev meets the highest international standards in handling sensitive data.
Especially at the intersection of energy supply, charging infrastructure and cloud-based software, information security is not an optional extra, but a fundamental prerequisite for long-term partnerships. For operators, installers and business customers, the certification creates transparency, trust and planning security.
As much as technology, markets and products shaped 2025, the people who plan, install and operate charging infrastructure remain at the centre of our work. Installers are the architects of the energy transition. They bring projects to life, ensure quality and take responsibility in operation.
That is why we invested specifically in supporting the electrical trade in 2025. With our new Electrician Guide, we created a practical reference that explains cloud-based energy and charging management in a clear and accessible way and supports planning and implementation.
At the same time, we further developed the reev eWizard. With the new multi-station installation feature, multiple charging stations can be set up under a shared site configuration. This reduces repetition, minimises sources of error and ensures a clean, professional handover to customers – including a consolidated installation report.
This offering was complemented by more than 90 webinars with over 4,420 registrations. Direct exchange with installers, partners and customers remains a key driver for better products.
Go to the Electrician Guide
Everything about the electrical trade at reev
For reev, 2025 was not only a year of structural and technological growth. It was also a year in which we grew closer together as a team – personally, professionally and culturally. Not because we became larger, but because we grew through new challenges together.
In a company that operates across borders, personal exchange cannot be taken for granted. This made our team retreat in St. Michael im Lungau, Austria, all the more valuable. Colleagues from across Europe came together for two days. Surrounded by mountains, the focus was not only on strategy, but on perspectives: in a joint strategy session and an open product marketplace, projects were presented, ideas discussed and different viewpoints brought together.
Alongside vision and product work, there was also space for what truly connects teams. Shared activities, conversations beyond daily routines, time around the campfire, walks in nature and many informal moments once again highlighted how important closeness and trust are for successful collaboration – especially when people rarely work from the same location.
These moments remind us that strong products are never created in isolation. They emerge where people collaborate openly, share responsibility and pursue a common goal. Our sincere thanks go to everyone who brought this retreat to life – and especially to those who organised it with great attention to detail.
This personal growth within the team is an essential part of what defined reev in 2025 – even if it cannot be captured in figures.
2025 was the year in which many foundations were laid. 2026 will be the year in which they unfold their full impact. With further advances in AI, more tightly integrated energy and charging solutions, new features for installation companies and continued internationalisation, we will continue to pursue our mission.
Our goal remains clear: to become Europe’s leading energy and charging platform in the semi-public sector and to make energy and charging management as simple, secure and economical as possible – for everyone driving the energy transition forward every day.
At this point, we would like to extend a big thank you to all customers, partners and electricians who are taking this journey with us. Together, we are not only making the energy transition possible – we are making it implementable.
2025 has shown what is possible when people take responsibility together.
At reev, this is exactly what we are working on.
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