The reev annual review 2024

Progress that Connects – From Innovation to Internationalisation

The Rise of Electric Mobility

2024 marked a pivotal year for electric mobility. According to the German Federal Motor Transport Authority (KBA), the total number of electric vehicles in Germany exceeded 1.5 million—a major milestone on the journey towards sustainable mobility. The EU Commission took significant steps with the AFIR regulation to accelerate the development of charging infrastructure for electric vehicles, providing a strong foundation for climate-friendly transport.

An Industry Leader with 7,000 B2B Clients

For reev, 2024 was a year of growth and innovation. Together with our partners and clients, we made meaningful progress in making electric mobility more accessible and efficient. With over 7,000 B2B clients across Europe, reev has solidified its position as a leading provider of charging and energy management solutions in the semi-public sector. The year was filled with achievements worth exploring in detail.

Sustainable Success in Numbers

• 116 million kWh of electricity delivered: Nearly double the amount from 2023.
• 662.7 million km driven electrically: Equivalent to over 16,500 trips around the Earth.
• 79.5 million kg of CO₂ saved: Comparable to the emissions of more than 40,000 combustion engine vehicles.
• 49 million litres of fuel saved: Enough to power nearly one million vehicles for a year.

Series A: A Significant Milestone for reev

The successful Series A funding round in May 2024 marked a major milestone for reev. The double-digit million-euro investment provides a strong foundation for further expansion across Europe. Alongside strengthening our market leadership in the DACH region, we are entering new markets such as France and the Benelux countries. The funding also fuels the development of innovative solutions to advance intelligent charging and energy management, actively shaping the transition to sustainable mobility.

New Markets, New Opportunities: Expanding in the Benelux Region

2024 was a year of internationalisation for reev, with significant progress in the Benelux countries to meet the region’s specific needs.

“The Benelux countries have long been leaders in the electrification of mobility. Now, it’s time to enter the next phase: professionalising the software infrastructure that supports this transition,” says Jordi Steenman, Country Manager Benelux.

Dank lokaler Roadshows und Partnerschaften, etwa mit SCE Sàrl in Luxemburg, konnten erste regionale Projekte erfolgreich gestartet werden. 

Through local roadshows and partnerships, such as with SCE Sàrl in Luxembourg, we successfully launched key regional projects.

Innovation Meets Simplicity

Throughout the year, reev developed a range of innovative solutions to make electric mobility simpler and more accessible:

• reev Payment Terminal: Contract-free card payments at charging points—easier and more convenient than ever.
• reev eWizard: Configure charging stations in less than 60 seconds.
• reev Balancer: A cloud-based energy management system featuring dynamic and static load management, seamlessly integrated into reev’s leading charge management platform.

Stronger Together: 5 Years of ABL reev ready

Since 2019, “ABL reev ready” has combined high-performance pre-configured ABL hardware with intelligent reev software in a fully integrated eMobility solution. In 2024, we introduced key innovations for electricians, such as a seamless handshake between the ABL app and reev. This pioneering partnership remains one of the first of its kind, setting new industry standards.

Partnerships and Projects: Achieving More Together

2024 was also a year of strong partnerships and innovative projects:

• European Patent Office: Installation of 723 charging points in The Hague and Munich, supported by the reev Dashboard Pro for efficient workplace charging.
• 1KOMMA5°: Delivering integrated solutions for PV systems and charging infrastructure—making a strong contribution to the energy transition.
• Elektro Beckhoff: Migration of over 400 charging points to the reev software—a key project in collaboration with leading hardware providers.
• Schneider Electric: Setting new standards with the pre-configured “Schneider Electric | reev” solution, offering simpler, more flexible, and efficient charging infrastructure through seamless hardware and software integration.

Additionally, we collaborated with many renowned partners and clients to implement projects that set new benchmarks in electric mobility.

Our Commitment to Sustainability

Climate action is at the heart of our mission. In 2024, we offset over 307,905 kg of CO₂ in partnership with ClimatePartner and supported initiatives like emPOWERing Africa. These efforts underscore our commitment to climate-neutral mobility and global sustainability.

The Team Behind reev: Diversity, Collaboration, and Wellbeing in Focus

Our team is at the core of everything we do: 86 colleagues from 22 nations, speaking 20 languages across our offices in Munich and Zagreb. Regular visits and cross-border exchanges strengthen collaboration and foster a creative, open company culture.

2024 also marked an important milestone for our Zagreb team, with a move to a new, modern office featuring a spacious terrace, inspiring creativity and collaboration.

Workshops on mental health and wellbeing, alongside events like potluck dinners, beach volleyball, game nights, and other team gatherings, provide a balance between work and personal wellbeing—strengthening the team spirit that drives us forward.

Together Towards a Sustainable Future